If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"
Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"
Both Google and its billions of users put a high value on fast page speed – and you should, too. Page speed – the amount of time it takes for any given web page to completely load – is one of the key elements of overall user experience. Not only are people less likely to … Continue reading "7 Quick Ways to Speed Up Your Sluggish Website"