How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"

4 Fundamental Steps to Bolster Your Page Speed in 2018

Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"

7 Quick Ways to Speed Up Your Sluggish Website

Both Google and its billions of users put a high value on fast page speed – and you should, too. Page speed – the amount of time it takes for any given web page to completely load – is one of the key elements of overall user experience. Not only are people less likely to … Continue reading "7 Quick Ways to Speed Up Your Sluggish Website"