Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it be? Customer Engagement. Leads. Conversions. Google Rankings. There’s so much riding on social media’s shoulders these days. There’s so much at stake. Not surprisingly, both big and small businesses are punching above their weight to … Continue reading "12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018"
Like so many of my contemporaries in SEO and the digital marketing sphere, I too am a journalism major. Like so many of my contemporaries who graduated with degrees in journalism, I found it difficult to get a job as a journalist. Back when I decided to pursue journalism in 2005, it seemed like a … Continue reading "Newsjacking: Why it Works and What Not to Do"