If you think email marketing is no longer effective or relevant, you’re doing it wrong. Effective email marketing is a powerful method to grow your startup business. In fact, it can generate quality leads, boost your bottom line and increase brand awareness. However, to get the most out of email marketing, you need to follow … Continue reading "7 Effective Email Marketing Trends That Will Boost Your Startup Business"
The start of the New Year has been awash with talk of the impending switch to the mobile-first index. Although it has been on the radar since November 2016, this year is when the mobile-first index is expected to be rolled out to all sites. So, are you ready? 2018 is going to be the … Continue reading "How to Optimize for the Mobile-first Index"
Google is no stranger to controlling the internet. Its constantly changing algorithms literally write the book on search engine results. To ensure your website, whether it be for personal or professional use, isn’t impacted too severely by Google’s latest change, read on. The mobile-first index, simply put, describes your user behavior on your phone. From … Continue reading "The Mobile-first Index: How to Prep Your Site"