Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram alone, it has become a billion-dollar industry. Using influencer marketing is one of the best ways to organically target an engaged audience and promote brand awareness. A recent survey showed that over 40% of marketers … Continue reading "Influencer Marketing Strategy: Its Benefits and Challenges"

5 Things to Experiment With When Optimizing Your Buyer’s Journey

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"

How to Turn Your Instagram Page into a Branding Channel

Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"

6 Brand Identity Tricks to Improve Your Marketing Success

In a world that’s saturated by competing companies, how do you make your business stand out? The truth is, no matter how innovative or life-changing your product or service might be, there’s always going to be someone out there who can do it bigger, better, or cheaper. The only way to boost your chances of … Continue reading "6 Brand Identity Tricks to Improve Your Marketing Success"