Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"
Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"