Do all and sundry in your family, even your grandmom, check and re-check online reviews on Amazon before making their online orders? You bet they are! The fact is, the entire world is maddeningly crazy about online reviews to the point that 97% of online customers read reviews before they make any kind of online … Continue reading "5 Unique Ways to Mine More Online Reviews"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
A study from Nielsen in conjunction with Google discovered that a large majority of mobile users begin researching products on their mobile device. This makes sense, because the average consumer already spends over 15 hours per week using smartphones and tablets. Of those smartphone users who initially research on their mobile device, more than 70% … Continue reading "Getting Seen in Mobile SERPs: 10 Tips for Local Businesses"