83 billion dollars was spent on ads this year. This number is expected to rise every year. It’s because digital ads work. If you’re in a hurry to increase traffic and revenue, they offer the quickest respite. But ads won’t automatically start bringing in a positive ROI just because you put them out there. Certain … Continue reading "5 Ways to Get Maximum ROI from Digital Ads"
When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"