With “not provided” taking over our keyword data, the Keyword Planner replacing the Keyword Tool, and Hummingbird changing the way Google interprets queries, it’s no secret that SEO’s emphasis on keywords has diminished. In fact, the notion that SEOs can’t look at keywords the same way ever again has been pretty much done to death. … Continue reading "Why (And How) Keywords Still Matter"
Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. Just like the majority of search engine marketers, you probably use more than one keyword research tool for your keyword research. This is perfectly fine, but it means that for each of the tools you use, you … Continue reading "5 Reasons to Use the Keyword Research Tool"