How to Optimize for “Searcher Task Accomplishment”

As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"

4 Steps to Finding Untapped, Low Competition Keywords

The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"