Every internet marketer knows that it takes money to really get noticed on the net. With enough capital, you can craft a strong PPC campaign, hire a good content writer or copywriter, and hook up sites to professional analytics and competitor analysis tools with little worry. But what if your client doesn’t have a lot … Continue reading "What You can Do With $ 200 for PPC and $ 200 for SEO"
The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"
As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"