Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark

A keyword strategy serves as the original base for any Search Engine Optimization (SEO) campaign to launch from. When built correctly, keyword strategies help businesses and brands understand how to: Build out a website that aligns with their target audiences’ top of mind awareness Develop a hierarchy of services, products, and/or information Create a user … Continue reading "Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark"