As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
Having the right SEO tools is vital to starting an SEO campaign. Let’s face it, a lot of these tools are very expensive. If you just started a company and have a limited budget, it can really be a pain in the a**. In this post, I got it all covered for you. If right … Continue reading "4 Most Powerful (& Underrated) SEO Tools That Are Absolutely Free"
Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"
The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"
If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
We could make you try and guess the right answer by the end of the article. But to prove our point, we’ll say it right here, at the very beginning – no. That’s it! You don’t always have to follow writing rules to be a successful blogger. But if you want to be a successful … Continue reading "Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?"
When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"
Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"
Red Blue Blur Ideas (RBBi) is one of the largest agencies in the MENA region, specialized in integrated UX and performance marketing. With an international team of more than 40 specialists, this fast-growing agency has been delivering digital solutions for regional and global brands for over six years. The team at Red Blue Blur Ideas … Continue reading "How RBBi Uses AWR Data to Manage Top Brands [Case Study]"
Your keywords are the heart and soul of your SEO strategy. Without a set of high volume, low competition keywords, all the links you build won’t make a dent in your traffic. The trouble is, finding high quality keywords is hard. Most keyword tools don’t do a great job of finding long-tail, conversion-focused keywords. Even … Continue reading "How to Uncover Conversion Focused Keywords Using Quora and Reddit"