All Link Metrics Are Broken

Link metrics have been used as a Key Performance Indicators by many SEOs for years – even decades… but link metrics such as Domain Authority and Toolbar PageRank give no useful indication of how acquiring a backlink from a certain website will affect the search performance of your own. Brian Dean is an internet trailblazer. … Continue reading "All Link Metrics Are Broken"

It Starts With Key Performance Indicators

The TL;DR version: Are big, business-building goals like revenue or leads Have a direct impact on business growth Force us to think strategically Help turn upsetting into consulting Break down silos in any organization Get the entire team – client and agency – on the same page Reduce the need for expertise I’m going to … Continue reading "It Starts With Key Performance Indicators"