Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"
Architecture is important. Castles made of sand fall apart with the tides. But built upon a strong foundation, a house can stand a thousand years or more. Websites are no different. Well, a little different. But let’s stick with the metaphor a moment longer. The architecture of the great monolithic structures of the past are … Continue reading "The 4 Pillars of Information Architecture"