How to Identify Themes Within Data for Compelling Stories

In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"

Learn How to Design Infographics with These Top Resources

Imagine explaining the human anatomy to your audience with only chunky texts. No matter how eloquent your written communication is, it will be mission impossible to get your ideas across without the help of a well-designed illustration. That’s why infographic design has been and will continue to be so relevant to communicating complex ideas: information … Continue reading "Learn How to Design Infographics with These Top Resources"

Increase Productivity with Infographics – Facts Everyone Should be Talking About

Infographics. That is where you create an informatively friendly presentation in picture to share with a targeted segment of individuals. However, did you know that these little gems can increase your brand’s productivity? They can, here’s how. Business Work Flow Within the structure of business there are 4 major types of people.  While distinctly different, … Continue reading "Increase Productivity with Infographics – Facts Everyone Should be Talking About"

Case Study: Using Infographics for Link Building

The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic submission sites? For someone who has experienced varying degrees of success with infographics, I understand both perspectives. On the whole, I feel that they … Continue reading "Case Study: Using Infographics for Link Building"

10 Reasons Why Infographics Still Matter in SEO

Last week, Rand Fishkin produced a fairly disparaging video on Moz.com about the value of infographics and why they should be replaced with on-page visual elements. While I agree that in 90% of cases infographics are poorly researched and designed, it’s unfair to write off such a valuable media type. A good infographic empowers reader … Continue reading "10 Reasons Why Infographics Still Matter in SEO"