The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram alone, it has become a billion-dollar industry. Using influencer marketing is one of the best ways to organically target an engaged audience and promote brand awareness. A recent survey showed that over 40% of marketers … Continue reading "Influencer Marketing Strategy: Its Benefits and Challenges"
Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"
As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"
Do all and sundry in your family, even your grandmom, check and re-check online reviews on Amazon before making their online orders? You bet they are! The fact is, the entire world is maddeningly crazy about online reviews to the point that 97% of online customers read reviews before they make any kind of online … Continue reading "5 Unique Ways to Mine More Online Reviews"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"
What’s the #1 difference between a successful blog and a losing one? If you said “content”, you’re absolutely right. We all know content is king. But what type of content is king? What kind of content usually goes viral online? What type of content attracts more links, social shares, subscribers and sales? Are you struggling … Continue reading "3 Proven Types of Content that Quickly Go Viral"
Social media plays a huge role in how we run our businesses these days, but this is still a relatively new concept for some. For instance, Citipost Mail have been looking into what social media platforms can work best for you and your business, in particular Instagram, which is fast becoming the most popular way … Continue reading "How to Use Instagram for Business"