As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
Google has rolled out a new security standard this month, and site owners, as well as SEO experts, may notice a significant dip in their search ranking if they don’t make changes to their site now. With the new Google Chrome 62 update, the search engine will mark any HTTP page that contains a form … Continue reading "Update Your Site Before Google Chrome 62 Kills Your Rankings"
In the San Francisco area, beta testing of the Google Guarantee program has been launched for some service providers and contractors. The idea is that Google wants to show consumers the best results. And by “best” they mean legit. Towards the end of 2016 it was reported that locksmiths and plumbers in San Francisco were … Continue reading "Is the Google Guarantee a Direct Competitor to Existing Review Sites?"
Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"
Getting ranked in major search engines is all about making those search engines happy. You want Google to see you making efforts to give your users the best possible experience, and in turn reward you for those efforts. In a perfect world, this call-and-response style of search engine optimization (SEO) happens flawlessly. Of course, we … Continue reading "How to Find Crawl Errors with Google Search Console"
Despite the link-baity headline, don’t get me wrong, I friggin’ love Google. I’ve been drinking their Kool-Aid for over ten years. There are only two things I really enjoy in life: SEO and spending time with my family. OK, I like fishing too, but it really isn’t about that. I am writing this post to … Continue reading "Five Ways Google Breaks Its Own SEO Rules"
You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven’t seen the news based around website migration behind the HTTPS protocol, you can read the official statement here. It’s not surprising that companies worldwide are … Continue reading "Website Migration Behind an SSL – Does it Help Rankings?"
Last week, I wrote a guide for Moz on Google Penalty Removal, it was very heavily focused towards manual penalties and covered each of the steps we go through when a new client comes to us requesting help. One of the most important sections of having an unnatural links penalty revoked by Google is the … Continue reading "Writing a Reconsideration Request For Manual Google Penalties"
With the recent unfortunate Analytics change (not provided to 100%) and the rain of algorithm updates in the past 18 months, Google seems to make everybody’s life harder. Personally, I think that Google is doing a great job making sure the SERP’s are the stage of the new, creative, and relevant. However, many others suspect … Continue reading "What if Google Didn’t Exist – SES Conference SF 2013 in Summary"