When it comes to resolving self-referral issues, Google touted simplified subdomain tracking as one of the biggest improvements made by Universal Analytics (the latest version of Google Analytics). It even states at the top of Google’s documentation on the causes of self-referrals in web traffic: If you’re using Universal Analytics, including Mobile App Analytics, it’s … Continue reading "Navigating Some Contradictions in Universal Analytics"
If you use Google Analytics on your website, you have probably seen references to Universal Analytics littered throughout the interface. Maybe you have heard references to Universal Analytics in blog posts. Maybe you have been presented the option to upgrade your account in the Google Analytics admin section. Either way, it’s hard to have missed … Continue reading "6 New Features in Google Universal Analytics that Every SEO Needs to Know About"