If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
Google Trends is a unique and useful tool for journalists to keep track of what people want to know about. But it’s also invaluable for companies watching their brand health and analyzing consumer interests for the purposes of content creation – even though most users only scratch the surface of the wealth of information Google … Continue reading "7 Ways to Use Google Trends You’ve Never Thought of Before"
Google Trends has been around for several years and has existed in different forms. On March 20th, YouTube’s trend manager Kevin Allocca announced that Google Trends had been updated to include YouTube searches going as far back as 2008. By searching a keyword in Google Trends and selecting the “Limit to YouTube Searches” option, a … Continue reading "YouTube Trends: Optimizing for the World’s Second Biggest Search Engine"