Proving that social media is successfully driving revenue is vitally important for any organisation using the platforms – whether large or small. Whilst tracking social ROI is difficult, it’s not impossible. The “big four” social networks (Facebook, Instagram, Twitter and Instagram) all provide the ability to add conversion pixels onto your website to track the … Continue reading "How To Add Facebook’s Tracking Pixel Using Google Tag Manager"
Isn’t it great when things come together? Google’s Tag Manager (aka GTM) was launched in 2012. It allows marketers and business owners to collect measuring and marketing data for their websites and apps without having to go through a web developer. You work with the GTM instead of tweaking the code directly on a website. … Continue reading "How to Use Google’s Tag Manager on Accelerated Mobile Pages"
I’ve written a couple of blogs in the past on Google Tag Manager (GTM). The first was a beginner’s guide, and the second talked about the benefits of using a tag management system – specifically Google’s. With that in mind, I think it’s best to start moving on to more advanced implementations using GTM. There … Continue reading "Tracking Scroll Depth with Google Tag Manager"