It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy

Design without mathematics is merely decoration. As an eCommerce marketer or entrepreneur, you need to put analytics at the heart of your business. Data will help you determine what to sell, where to sell, how to sell, and who to sell to. Use in-depth analytics in order to define and refine your eCommerce strategy and … Continue reading "It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy"

Tracking Conversion Data: Are You Doing it Right?

One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"

The Value of Direct Traffic in Google Analytics and How to Report on It

Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"

Misbehaving Data: When Direct Traffic Isn’t Direct Traffic

SEOs have long regarded Google with a counter-intuitive mix of wild fascination and aloof suspicion. The technological juggernaut that is Google aggregates a large amount of data – data that many assume is private – and has a great deal of control over how they organize and use that data, whether for good or (don’t … Continue reading "Misbehaving Data: When Direct Traffic Isn’t Direct Traffic"

Google Analytics Tips for Ecommerce

The stakes are high. Really high. Global retail ecommerce was worth $1.55 trillion USD in 2015 (that’s trillion with a “T”), and it’s predicted to top $4 trillion by 2020. By comparison, it brought in “only” $342.96 billion in the United States last year. Amazon held the top spot with $79.3 billion in annual sales, followed … Continue reading "Google Analytics Tips for Ecommerce"

New Features in AWR Cloud: Unlocking Not-Provided Organic Keywords

Hi guys, it’s time to kick off 2016 in style, and AWR Cloud brings you a new awesome feature: we are ready to unlock your not-provided keywords from Google Analytics! I am pretty sure that an important part of your SEO strategies relies on organic keyword data. And with roughly 80% of your keywords being … Continue reading "New Features in AWR Cloud: Unlocking Not-Provided Organic Keywords"

6 New Features in Google Universal Analytics that Every SEO Needs to Know About

If you use Google Analytics on your website, you have probably seen references to Universal Analytics littered throughout the interface. Maybe you have heard references to Universal Analytics in blog posts. Maybe you have been presented the option to upgrade your account in the Google Analytics admin section. Either way, it’s hard to have missed … Continue reading "6 New Features in Google Universal Analytics that Every SEO Needs to Know About"

Google Analytics Advanced Segments for Measuring Social Media [samples]

Previously, we discussed the three ways to measure social media using Google Analytics. Out of the three methods, Advanced Segments are a personal favorite because they allow you to view any of your Google Analytics data based on traffic from social media referral sites. In this post, we’re going to look at exactly how to … Continue reading "Google Analytics Advanced Segments for Measuring Social Media [samples]"