Traditionally, Microsoft’s Bing Ads have played second fiddle to Google AdWords. Always the bridesmaid, never the bride. The less attractive cousin that struggles to attract PPC suitors. However, the Bing Network (which powers ads for Yahoo, Amazon and AOL, as well as Bing) has rapidly extended its reach in recent times, achieving 9% of the … Continue reading "Are Bing Ads Finally Hitting Their Stride?"
Wasting $1,000 per Month Might not be much (for some), but Wasting 50% of Budget Is. This is the success story of a local home window repair company that was wasting half of their budget (about $1,000 per month) on PPC with Google Adwords because of an awfully setup campaign. I started working on the … Continue reading "Google Adwords: 100% Increase in Number of Conversions for a Local Company"
Google remembers everything you do in AdWords … Everything. Once you associate your information with Google, the company never forgets. It really is much like a marriage. You can’t quit completely and start fresh all over again. Once you’ve signed up, you’ve signed up. Since you’re required to use real-world information to finalize your account, … Continue reading "You and Google… Till Death do you part"
Google has made it easy for anyone to get up and running with advertising and promote their websites instantly at any time. Which is great. But also it is usually at the expense of wasting clicks, and ultimately, your money. As Digital Marketing experts we know that achieving the most from our resources is a … Continue reading "How to Use Google AdWords Without Losing Money"