How To Use Audience Personas To Get Beyond Keyword Data

As digital marketers enter their second year in the post-Hummingbird world, it is becoming more and more obvious that keyword-level research is too shallow to be relied upon for consistent, credible results. Market segmentation, on the other hand, enables marketers to gain a deep understanding of their audience and break that audience down into manageable, … Continue reading "How To Use Audience Personas To Get Beyond Keyword Data"