Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"