How to Repurpose Your Content for Social Media

High-quality content is the key to boosting SEO, driving traffic and creating leads. The problem is that a lot of time and effort is spent creating it. Do you want to get the most out of your content? If so, repurposing your content is the answer. Repurposing content is simply reusing the content again in … Continue reading "How to Repurpose Your Content for Social Media"

Set Your Backlink Strategy Straight: Beyond Linkbait

My grandma was a florist. She used to plant, cultivate and handpick the best examples for her shop. Although there was no such thing as a big profit from her small business, she somehow managed to run it for 40 years on end. Her secret? Every time a customer would stop by, they would have … Continue reading "Set Your Backlink Strategy Straight: Beyond Linkbait"

10 Reasons Why Infographics Still Matter in SEO

Last week, Rand Fishkin produced a fairly disparaging video on Moz.com about the value of infographics and why they should be replaced with on-page visual elements. While I agree that in 90% of cases infographics are poorly researched and designed, it’s unfair to write off such a valuable media type. A good infographic empowers reader … Continue reading "10 Reasons Why Infographics Still Matter in SEO"