4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not alone. We live in a world where almost anyone with an internet connection and an idea can launch their own business. However, while it’s simple enough to buy a website or set up your own … Continue reading "4 Essential eCommerce Marketing Tactics to Boost Your Business"

How Email Can Skyrocket Your Career as an Author

When it comes to getting the word out about your new book, an article, or your latest blog update, how do you proceed? If you are like a lot of writers, the first thing you will do is to post the link on your social media pages. After all, social media marketing has eclipsed all … Continue reading "How Email Can Skyrocket Your Career as an Author"

4 Challenges Franchisers Face When Creating Digital Marketing Strategies

There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"

The Four Sneaky Ways to Write Irresistible Email Subject Lines

It happens to the best marketers sometimes. You’ve something great to share with your email subscribers. You’re excited and write an email. You craft each sentence carefully, use power words to make your email content more appealing. You include a compelling CTA and write a subject line. You click the send button with high hopes … Continue reading "The Four Sneaky Ways to Write Irresistible Email Subject Lines"

10 Best Tried and Tested Email Marketing Campaigns

In the age of fast ads and content marketing, does email still hold a place in consumers’ interests? The answer is a resounding YES. Email marketing can be a form of customer care that encourages loyalty and makes your best clients feel your sincerity. Contrary to popular belief, email marketing isn’t just a bunch of … Continue reading "10 Best Tried and Tested Email Marketing Campaigns"