Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
It happens to the best marketers sometimes. You’ve something great to share with your email subscribers. You’re excited and write an email. You craft each sentence carefully, use power words to make your email content more appealing. You include a compelling CTA and write a subject line. You click the send button with high hopes … Continue reading "The Four Sneaky Ways to Write Irresistible Email Subject Lines"
In the age of fast ads and content marketing, does email still hold a place in consumers’ interests? The answer is a resounding YES. Email marketing can be a form of customer care that encourages loyalty and makes your best clients feel your sincerity. Contrary to popular belief, email marketing isn’t just a bunch of … Continue reading "10 Best Tried and Tested Email Marketing Campaigns"