The EU’s General Data Protection Regulation (GDPR) comes into force on May 25th. The GDPR is intended to give EU citizens – and non-citizens located in the EU – control over personally identifiable data. That means big changes for companies that collect and process data, regardless of whether analytics is carried out by a third-party … Continue reading "GDPR and Analytics: What do Online Businesses Need to Know?"
Change is inevitable in life and in the eCommerce world. What may have started out as a dream match between your online store and your original eCommerce platform might have eventually taken a turn for the worse. Maybe your store’s grown too much, and your initial platform can’t accommodate or scale properly for your needs. … Continue reading "3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming"
Design without mathematics is merely decoration. As an eCommerce marketer or entrepreneur, you need to put analytics at the heart of your business. Data will help you determine what to sell, where to sell, how to sell, and who to sell to. Use in-depth analytics in order to define and refine your eCommerce strategy and … Continue reading "It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy"
Pinterest is now more than just a social networking site where people look for new ideas and inspiration. It is currently one of the top online shopping platforms that drives a huge amount of sales for businesses. A study conducted by Shopify found that the referral traffic to Shopify stores from Pinterest and Twitter are … Continue reading "How to 3X eCommerce Sales with Pinterest Buyable Pins"
Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"
Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"
There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"
As the digital hub of your business, your website should be compelling, intuitive, conversion-focused, and easy on the eyes. More than ever before, websites today have to be sales-ready and fully equipped to convert leads into buyers. But getting people to convert to your brand is no small feat, and this why turning shoppers into … Continue reading "5 Design Elements That Can Improve Your eCommerce Store’s Conversion Rate"
There are a ton of processes that go into a successful eCommerce platform. First, there’s the website and retail front. Then, you have the shipping and arrival experience. How you package your products matters, especially since unboxing videos are so popular. Then, there’s customer support and marketing. Finally, there’s market research and analytics to worry … Continue reading "What’s Holding Back Your eCommerce Site and How You Can Fix It"
“Can you please buy me these sweets?” Said the kid, grabbing a jar from the shelf, smiling and hoping to keep it. The counter girl just stood there with a smile on her face, while the kid’s mom was not exactly pleased… We’ve all been there, оur moms got cross-sold to (because of us). Cross-selling … Continue reading "In-depth Analysis of Product Correlations for Cross- and Up-selling"