One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"
Most online retailers today typically rely on the same variation of an ad campaign as a part of their marketing strategy. What if there was a way to optimize ecommerce sales by implementing a different piece of content that could personalize the online shopping experience and increasing revenue? At physical retail locations, various brands are … Continue reading "Driving Ecommerce Revenue With Quizzes And How To Do It"