Domain Authority vs. Page Authority: What’s More Important?

Authority is a qualitative measure of any web property that significantly affects the property’s overall visibility and rankings in search engines. As such, authority is a critical focus for most SEO experts, and rightly so. Most common SEO tactics, such as producing informative content and link building, are done with the purpose of increasing authority. … Continue reading "Domain Authority vs. Page Authority: What’s More Important?"

All Link Metrics Are Broken

Link metrics have been used as a Key Performance Indicators by many SEOs for years – even decades… but link metrics such as Domain Authority and Toolbar PageRank give no useful indication of how acquiring a backlink from a certain website will affect the search performance of your own. Brian Dean is an internet trailblazer. … Continue reading "All Link Metrics Are Broken"