Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"
My grandma was a florist. She used to plant, cultivate and handpick the best examples for her shop. Although there was no such thing as a big profit from her small business, she somehow managed to run it for 40 years on end. Her secret? Every time a customer would stop by, they would have … Continue reading "Set Your Backlink Strategy Straight: Beyond Linkbait"
SEOs have long regarded Google with a counter-intuitive mix of wild fascination and aloof suspicion. The technological juggernaut that is Google aggregates a large amount of data – data that many assume is private – and has a great deal of control over how they organize and use that data, whether for good or (don’t … Continue reading "Misbehaving Data: When Direct Traffic Isn’t Direct Traffic"