The Value of Direct Traffic in Google Analytics and How to Report on It

Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"