How to Drive Niche-Specific Clients to Your Agency

You can’t win everyone. Even if your expertise is top tier, and your marketing strategies can outmatch the competition in many different ways, there’s no guarantee that everyone will turn to your B2B marketing agency. Think of it this way: there are hundreds – thousands, even – of B2B marketers targeting all types of businesses. … Continue reading "How to Drive Niche-Specific Clients to Your Agency"

4 Challenges Franchisers Face When Creating Digital Marketing Strategies

There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"

How to Optimize and Prioritize Online Efforts with a Small Team

Why is it never as simple as it looks… You’re browsing the web, looking for insights on your next campaign… There’s an amazing guide for search engine optimization. There’s also an awesome eBook on content marketing. And there’s a video series with an actionable social media strategy. On one blog, the author encourages business owners … Continue reading "How to Optimize and Prioritize Online Efforts with a Small Team"

Mistakes to Avoid When Planning a Digital Marketing Campaign

In this era of immense competition, digital media is playing a crucial role in the corporate world. Research shows that 64% of people use social media channels to find inspiration for shopping. Thus, designing a top-notch digital marketing campaign is essential for both newly emerging and well-established brands. Even the best marketing connoisseurs can sometimes … Continue reading "Mistakes to Avoid When Planning a Digital Marketing Campaign"

Oh, You’re An SEO Expert? How Did You Come Up With That Title!

With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around. Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they … Continue reading "Oh, You’re An SEO Expert? How Did You Come Up With That Title!"