7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)

I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"

Pros and Cons of Implementing Chatbots to Improve Customer Service

A couple of years ago it was hard to even imagine a service-related business with no customer service department or a call-center. Well, now it seems like we have to. One topic everybody is talking about is chatbots. However, all we hear is fragmentary information and case-based analysis with rare answers on whether I need … Continue reading "Pros and Cons of Implementing Chatbots to Improve Customer Service"

How to Use Chatbots to Improve Customer Acquisition

Any brand worth its name needs to draw in new customers. Acquisitions are vital to growing your company and establishing yourself in the marketplace. Traditionally, that meant lots of cold calling. But the advent of technology is making the ever-dialing sales person more and more obsolete. Chatbot technology is emerging as the next big thing … Continue reading "How to Use Chatbots to Improve Customer Acquisition"