How CRM and Social Media Evolved into Social CRM

Till few years back, customers didn’t have a choice to voice out their satisfaction or dissatisfaction over products they bought. They only had an option of reaching the traditional customer support ways of call or email. But one problem with this mode of resolving issues is that they are one-on-one conversations. It’s very less likely … Continue reading "How CRM and Social Media Evolved into Social CRM"

How to Collaborate with Different Types of Clients

In today’s business world, having the ability to recognize the client’s character and knowing the right technique to approach them is, to say the least, a true blessing. The digital craze that has been taking over the world has had a tremendous impact on everyday communication. Online office space has limited personal interaction and disabled … Continue reading "How to Collaborate with Different Types of Clients"

Quick & Actionable Guide to eCommerce Customer Segmentation

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"