Any brand worth its name needs to draw in new customers. Acquisitions are vital to growing your company and establishing yourself in the marketplace. Traditionally, that meant lots of cold calling. But the advent of technology is making the ever-dialing sales person more and more obsolete. Chatbot technology is emerging as the next big thing … Continue reading "How to Use Chatbots to Improve Customer Acquisition"
Within this article, I am going to share with you some of the tricks I used for a client’s AdWords campaign, to improve quality scores and clicks. Although the campaign was limited, giving me little wiggle room, by the end of the first 3 months, customer acquisition was already improved by 20%. You need to … Continue reading "AdWords Tricks That Increased Customer Acquisition by: 20% [case study]"