When you’re launching a new website, it’s crucially important that your “301 redirect” strategy is in place correctly to avoid unnecessary headaches and frustration down the road. If you’re changing your URL structure or moving to a new domain name, 301 redirects should be used to redirect the “Old URLs” to the “New URLs”. However, … Continue reading "How to Audit Redirects When Launching a New Website"
Getting ranked in major search engines is all about making those search engines happy. You want Google to see you making efforts to give your users the best possible experience, and in turn reward you for those efforts. In a perfect world, this call-and-response style of search engine optimization (SEO) happens flawlessly. Of course, we … Continue reading "How to Find Crawl Errors with Google Search Console"