One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"
As the digital hub of your business, your website should be compelling, intuitive, conversion-focused, and easy on the eyes. More than ever before, websites today have to be sales-ready and fully equipped to convert leads into buyers. But getting people to convert to your brand is no small feat, and this why turning shoppers into … Continue reading "5 Design Elements That Can Improve Your eCommerce Store’s Conversion Rate"
After months of SEO campaigns, now you finally have all the traffic you need on your online store. But chances are, you are not seeing the same increase in conversion, i.e. paying customers. And what’s the use of all this traffic if visitors are not converting? In this article, I am going to share 3 … Continue reading "3 Essential Tools to Increase Conversion Rate on Your E-commerce Website"
Everyone says you should build an email list. But, should you? I’d have to say yes and with a potential ROI of 4,300% [source], it’s hard to ignore. Even when you take ROI out of the equation, email is still one of the best channels to facilitate the growth of a community and get more … Continue reading "8 Effective Tips To Grow Your Email List Without The Technical Headache"