Voice Search: SEO in the Age of Conversational Interfaces

Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"

Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram alone, it has become a billion-dollar industry. Using influencer marketing is one of the best ways to organically target an engaged audience and promote brand awareness. A recent survey showed that over 40% of marketers … Continue reading "Influencer Marketing Strategy: Its Benefits and Challenges"

How to Drive Niche-Specific Clients to Your Agency

You can’t win everyone. Even if your expertise is top tier, and your marketing strategies can outmatch the competition in many different ways, there’s no guarantee that everyone will turn to your B2B marketing agency. Think of it this way: there are hundreds – thousands, even – of B2B marketers targeting all types of businesses. … Continue reading "How to Drive Niche-Specific Clients to Your Agency"

4 Challenges Franchisers Face When Creating Digital Marketing Strategies

There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"

5 Experiments That Will Uplift Your SEO in 2018

Did you make any New Year’s resolutions for 2018? Did you want to be more active, be more social, or reach a certain goal in your career? What about your business’ website? Did you make any resolutions for it?Maybe you want to give it a UX overhaul or perhaps you want to make it rank … Continue reading "5 Experiments That Will Uplift Your SEO in 2018"

3 Alternative SEO Techniques That You Need to Try in 2018

With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing. In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top … Continue reading "3 Alternative SEO Techniques That You Need to Try in 2018"

What Are the Top 10 Company Pages Doing Right on LinkedIn?

Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"

10 Blog Post Formulas That Help You Create More Articles In Less Time

The great writer Ernest Hemingway once said: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” While writing may not be as gruesome as what Hemingway describes, I am certain we can all understand what he means. When you’re inspired, content creation is a piece of cake. The … Continue reading "10 Blog Post Formulas That Help You Create More Articles In Less Time"

3 Proven Types of Content that Quickly Go Viral

What’s the #1 difference between a successful blog and a losing one? If you said “content”, you’re absolutely right. We all know content is king. But what type of content is king? What kind of content usually goes viral online? What type of content attracts more links, social shares, subscribers and sales? Are you struggling … Continue reading "3 Proven Types of Content that Quickly Go Viral"

How to Repurpose Your Content for Social Media

High-quality content is the key to boosting SEO, driving traffic and creating leads. The problem is that a lot of time and effort is spent creating it. Do you want to get the most out of your content? If so, repurposing your content is the answer. Repurposing content is simply reusing the content again in … Continue reading "How to Repurpose Your Content for Social Media"