Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"
Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"
Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"
According to a recent Moz & BuzzSumo’s study, 50% of articles get two or no tweets, while 75% of posts have zero inbound links. Moreover, I bet many marketers would love to see greater engagement with the email newsletters they send. All this ultimately results in fewer leads that marketing activity generates, which makes us … Continue reading "How Your Customers can Help You Create a Better Content Strategy"
Do you have the wordsmith abilities of a reincarnated Shakespeare? Good for you, but it’s not enough. Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well … Continue reading "You Wrote It; How Do You Get Them to Read It?"
This post is for content creators of any kind who might be, just like me, facing the irritating daily uncertainty of whether the latest piece will pull the reader’s trigger or not. The idea of the post was to try to determine what goes on in the minds of our readers, what are they thinking … Continue reading "4 Psychological Concepts That Will Change the Way You Create Content"
Last week, Rand Fishkin produced a fairly disparaging video on Moz.com about the value of infographics and why they should be replaced with on-page visual elements. While I agree that in 90% of cases infographics are poorly researched and designed, it’s unfair to write off such a valuable media type. A good infographic empowers reader … Continue reading "10 Reasons Why Infographics Still Matter in SEO"
Guest posting can go a long way and have many benefits, including getting more exposure and better personal and company brand recognition. Publishing guest blog posts is a great way to get your content out across the web, while also cross-promoting it in a variety of different ways to increase your brand’s reach, recognition, and … Continue reading "How to Get the Most Value Out of Your Guest Posting Campaigns"