We often think fondly about our pasts. Whether we’re reminiscing about our childhood or our high school days, it’s comforting to remember all the products, items and brands we loved growing up. Because of these strong feelings and connections, it’s no wonder today’s companies are jumping to nostalgia to market their products or services. Nostalgia … Continue reading "7 Ways B2Cs Should Promote Their Products Through Nostalgia"
“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"
Content marketing has been around, in one form or another, for decades, but only in the last five years or so has it grown radically in terms of both popularity and approachability. These days, there are enough digital tools for almost anyone to start a content marketing campaign – but that doesn’t mean that it’s … Continue reading "What Your Content Marketing Strategy Should Look Like in 2017"