“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"
This simple, standard process is a great way to inspire both alterations and additions to site content. It is useful when you know what you want to drive rankings for (such as a service or product) and are looking to strengthen these, whilst finding new gaps and angles. The method is based on two premises. … Continue reading "How to Generate New Ideas From Your Existing Content"
Thinking up fresh content ideas is one of the most time-consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation? In this post, you’ll learn 9 ways to quickly generate an arsenal of new content ideas. Save those ideas to a spreadsheet … Continue reading "9 Insanely Fast Ways to Generate New Content Ideas"