There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"
The great writer Ernest Hemingway once said: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” While writing may not be as gruesome as what Hemingway describes, I am certain we can all understand what he means. When you’re inspired, content creation is a piece of cake. The … Continue reading "10 Blog Post Formulas That Help You Create More Articles In Less Time"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"
Whether you are a small local business or a regional enterprise, content marketing is today’s norm and you should consider using this to your advantage. One of the best ways to start exploring and exploiting everything that content marketing has to offer is to dive into the sea of free apps and tools. It’s just … Continue reading "12 Free Content Creation Apps You Need Now"
You know the technical stuff – proper SEO optimization, good publishing cadence, reader-friendly formatting, but what about the emotional attachment? Your blog posts may be technically perfect, but if they aren’t relatable, you’ll have a hard time keeping people on the page. This reduces your chances of building brand loyalty because readers aren’t sticking around. … Continue reading "How to Make Your Blog Posts More Relatable"
A constant content flow that has the power to keep you and your brand in the public eye is an invaluable asset. Nonetheless, the process of creating fresh, reader-oriented, 100% original content for different social platforms demands a lot of time and money. Successful content and social media marketing require the highest level of commitment … Continue reading "How Content Curation Ties Into Creation"
One of my favourite link building strategies right now is building links by leveraging great content pieces, also known as pillar content. These are usually unmatched in a particular niche in terms of the details involved, the depth and the overall research and effort involved to produce the content. This is exactly why getting links … Continue reading "How You Can Use Pillar Content to Get Great Links"
Do you have the wordsmith abilities of a reincarnated Shakespeare? Good for you, but it’s not enough. Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well … Continue reading "You Wrote It; How Do You Get Them to Read It?"
You’re probably happy with your latest post. You’ve worked hard to build up good and useful content and your readers seemed to enjoy it. But still, nothing extraordinary happened, right? You didn’t have thousands of tweets and shares for your post, did you? Nor avalanches of backlinks from people wanting to spread the word… It … Continue reading "4 Brilliant Ideas To Master Viral Content"