If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"
In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the … Continue reading "How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014"
A lot of marketers work their arms and legs off in the pursuit of increased traffic, when there are often goldmines right in front of their eyes. One such goldmine is learning how to increase your CTRs. Put another way, it’s a hell of a lot easier increasing your top performing post’s CTR from 3% … Continue reading "5 Proven Ways to Increase Your SERP Click Through Rates Today"