As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"
In a world that’s saturated by competing companies, how do you make your business stand out? The truth is, no matter how innovative or life-changing your product or service might be, there’s always going to be someone out there who can do it bigger, better, or cheaper. The only way to boost your chances of … Continue reading "6 Brand Identity Tricks to Improve Your Marketing Success"
Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"
Have you ever wondered what it would be like to have a social media campaign without images? BORING. That is the first word that comes to mind. Sure, eloquently written paragraphs of informative content take a lot of time and skill, but do they have the same impact as a stunning image? Do they have … Continue reading "6 Reasons Why Stand-Out Design is Your Greatest Asset in Social Media Marketing"
Currently, over 2.5 billion people worldwide are actively using social media and this number is increasing, at the rate of 9% per year. Their battle for our attention has grown ever fiercer, as the amount of money and resources social networks have spent has risen to a whopping $10.9 billion. This is a little over … Continue reading "Social Media Trends You Should Keep An Eye On In 2017"
We all know that branding is important. Branding is more than a logo, a slogan, or a design scheme. Branding is the experience you offer your customers, it’s how you make them think and feel about what you do. Good branding allows you to reside in the hearts and minds of your audience. But how … Continue reading "Why Branding Should be the Foundation of Your SEO Strategy"
Recently, I’ve seen plenty of marketers struggle with the seeming mutual exclusivity of SEO and branding. Witnessing this conundrum, I’ve thought a lot about how we can fuse these two powerful marketing tactics together. You’ll often see a very black and white discussion about branding and SEO. Experts feel compelled to argue over which one … Continue reading "The Intersection of SEO and Branding: Smart Strategies for Modern Marketers"