6 Brand Identity Tricks to Improve Your Marketing Success

In a world that’s saturated by competing companies, how do you make your business stand out? The truth is, no matter how innovative or life-changing your product or service might be, there’s always going to be someone out there who can do it bigger, better, or cheaper. The only way to boost your chances of … Continue reading "6 Brand Identity Tricks to Improve Your Marketing Success"

Pitfalls to Watch Out for When Implementing a Chatbot

Chatbots are trending in the world of customer service, and with good reason. They promise companies better customer involvement, retention, and satisfaction. So what exactly is a chatbot, and how can your company benefit from one? There are several things to keep in mind when implementing a chatbot of your own. Let’s take a look … Continue reading "Pitfalls to Watch Out for When Implementing a Chatbot"

What Will Shape Influencer Marketing in 2018

When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"