Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"
Brand visibility and customer acquisition are becoming more and more difficult to achieve for B2B companies given that search engines and its users are actually seeking for high quality sites (branded sites). But brand consistency is essential to the success of your business, and it’s something you need to work towards. Therefore, to attract both … Continue reading "The Minimalist Guide to Creating Brand Consistency"