Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"