I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
The advent of digital technology and the internet age has opened up some amazing possibilities for professionals around the world. One of the biggest pluses is that people no longer need to congregate in an office to do their jobs. Professionals—myself included—from a variety of different backgrounds can prove to be just as effective working … Continue reading "How I Built a 6-Figure Agency in Just 8 Months (With a Fully Location-Independent Team)"
We could make you try and guess the right answer by the end of the article. But to prove our point, we’ll say it right here, at the very beginning – no. That’s it! You don’t always have to follow writing rules to be a successful blogger. But if you want to be a successful … Continue reading "Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?"
Whether you tune in to watch a TV show live, you record it to watch later, or you watch it online a day or two after broadcast, many of us just have to know what happens next. The sheer enjoyment and entertainment of a show like Modern Family makes people watch it every single week … Continue reading "Scarcity & Quality Equal Value for Your Blog"
Whether you are a small local business or a regional enterprise, content marketing is today’s norm and you should consider using this to your advantage. One of the best ways to start exploring and exploiting everything that content marketing has to offer is to dive into the sea of free apps and tools. It’s just … Continue reading "12 Free Content Creation Apps You Need Now"
It’s fashionable in the marketing world to latch on to the latest trends and fads – we’ve seen this time and time again with marketers eagerly trying the various new social media apps and other hot flavor-of-the-month online channels. But one area of digital marketing that is often overlooked, in part because it’s been around … Continue reading "4 Undeniable Reasons Why Blogging is Your Superhero"
The beginning of every year is a time for reflection over your life, family, friends, career, and finances. It is also the best time to evaluate the past year’s performance and create a new list of goals. As a professional blogger or general internet entrepreneur, it is critical that you identify your strengths and weaknesses … Continue reading "49 Blogging Tips – A Blogger’s Checklist For 2016"
According to a recent Moz & BuzzSumo’s study, 50% of articles get two or no tweets, while 75% of posts have zero inbound links. Moreover, I bet many marketers would love to see greater engagement with the email newsletters they send. All this ultimately results in fewer leads that marketing activity generates, which makes us … Continue reading "How Your Customers can Help You Create a Better Content Strategy"
Let’s face it, local SEO’s and business owners have given up on content and settled for SEO. Now, I’m not saying that SEO is bad or that no local business can write. But what I am saying is that the industry has prioritized the SEO/ranking value of content over the audience value of our content. … Continue reading "How to Make Your Blog as Local as Your Business"
Like so many of my contemporaries in SEO and the digital marketing sphere, I too am a journalism major. Like so many of my contemporaries who graduated with degrees in journalism, I found it difficult to get a job as a journalist. Back when I decided to pursue journalism in 2005, it seemed like a … Continue reading "Newsjacking: Why it Works and What Not to Do"