5 Proven Techniques for Creating Engaging Content

One of the biggest challenges that marketers face is creating content that stands out. With the rising popularity of content marketing, creating content that is engaging is necessary to stand out from the crowd and get noticed. So how does a content creator stand out from the thousands of other content creators out there? Here … Continue reading "5 Proven Techniques for Creating Engaging Content"

Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?

We could make you try and guess the right answer by the end of the article. But to prove our point, we’ll say it right here, at the very beginning – no. That’s it! You don’t always have to follow writing rules to be a successful blogger. But if you want to be a successful … Continue reading "Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?"

Scarcity & Quality Equal Value for Your Blog

Whether you tune in to watch a TV show live, you record it to watch later, or you watch it online a day or two after broadcast, many of us just have to know what happens next. The sheer enjoyment and entertainment of a show like Modern Family makes people watch it every single week … Continue reading "Scarcity & Quality Equal Value for Your Blog"

Newsjacking: Why it Works and What Not to Do

Like so many of my contemporaries in SEO and the digital marketing sphere, I too am a journalism major. Like so many of my contemporaries who graduated with degrees in journalism, I found it difficult to get a job as a journalist. Back when I decided to pursue journalism in 2005, it seemed like a … Continue reading "Newsjacking: Why it Works and What Not to Do"

11+ Ways to Repurpose Existing Content Without Messing Your Site’s SEO

Let’s be honest: Blogging isn’t glamorous. It’s anything but. In fact, it’s one of the most thankless jobs in the world. That’s right. Blogging is a job. And as a blogger, you have a very specific task – to publish new blog posts regularly. If you’ve been blogging for more than three months, you know … Continue reading "11+ Ways to Repurpose Existing Content Without Messing Your Site’s SEO"

What Is Co-Citation & How Does It Impact Content Writing For SEO?

If you spend any amount of time in the SEO space you probably heard of Co-citation by now, but you may or may not know what exactly it means and more importantly what to do about it. Knowing the definition is one thing, but in this post we’ll discuss how it might actually impact your … Continue reading "What Is Co-Citation & How Does It Impact Content Writing For SEO?"