Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"
Call it emotional targeting, emotional marketing, or emotional branding – whatever it is, all of these three distinctive terms are linked together through their mutual usage of one particular word: emotional. A strategy that’s focused on an emotional approach prioritizes the wants and needs of the customer above a strategy that seeks out tactical spikes in … Continue reading "How To Promote B2Bs Using Emotional Targeting"