At Thomas Cook Belgium, Floris Gouw and his dedicated team are in charge of the technical SEO aspects for two domains: thomascook.be and neckermann.be. “Rank tracking for us is an important metric for measuring the success of our (technical) SEO changes/implementations. With the day-by-day / week-by-week comparisons we can discover the impact of several changes … Continue reading "How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR"
This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"
Hi everyone, hope you’ve been well! It’s been about three months since the release of AWR, a new and improved concept of our long-standing rank tracking tool. Since then we have been diligently working on building consistent upgrades that give you new data and views to work with. The improvements are, as always, designed to … Continue reading "[AWR Update] New Metrics, Default Views & Safer Connections"
It’s an exciting time for us, a new beginning with a tool that we’ve grown (and grown together with) for the past 5 years. After some consideration, we came to the conclusion that the core concept of AWR Cloud deserved a new approach that would bring it closer to how SEO and marketing are being … Continue reading "Advanced Web Ranking – New Release"
Hey guys, We’re delighted to come forward with a new AWR Cloud release which is comprised of several new features, extra improvements, and some much-needed info on GDPR. You’ll find that these new additions help us keep true to our goals of staying on top of the latest SEO trends and rank monitoring requirements. Here … Continue reading "What’s New in AWR Cloud – SSL Compatible Whitelabel, Sponsored Results Tracking, Mobile Verticals and More"
Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"
We started Advanced Web Ranking 15 years ago. Back in 2003 there wasn’t a good solution to track search engine rankings, so the desktop application that we launched back then had an instant success. We discovered a great community of like-minded people, and with their help, we created a tool that people relied upon for … Continue reading "Redesigning AWR – A New Beginning"